Know It All Marketing

The key to promoting your real online business is website traffic. There is no way you can make money without it. One of the best types of traffic is traffic that comes from the search engines. You might wonder if it is practical to try and get traffic from the search engines. There are a lot of competing websites out there and you might not be able to beat them in rankings.

Here is what you may not realize. You can beat many websites in search engine rankings because there are a number of keywords and phrases these websites are not even trying to get ranked for. We offer a book for sale called “Thomas Jefferson Education.” There is only one other website on the first page for this keyword that sells this book as well. As a result, at the time of this writing, we are listed on the first page of Google for this keyword and phrase.

Do you see how powerful this is? With a high ranking and little competition, this gives us a significant advantage. There are times where we even had a higher search engine ranking than the publisher of the book. Amazon has also ranked well for this book, but they only have used copies.

My students ask me all the time “How does Google determine where I get ranked?” Nobody knows for sure because if they did, they can manipulate the listings and it will hurt Google?s business.

Because of this, it is very healthy to be skeptical to those who claim that they can teach you “all the secrets to getting high listings in the search engines.” The reason why is because they do not know all of the secrets unless they work on the algorithm team at Google.

Does that mean they do not know what they are talking about? No, you can always experiment and discover different things. However, it is always going to be speculation because Google guards their secret algorithm very closely.

Since no one knows the algorithm is there anyway to dictate high search engine placement? One of the best ways to do so is to create a campaign where you create back links to your website. A back link is a link on another website that when clicked on, leads the visitor to your website.

What Google does is look at the types of links that are coming back to your web site. For example, if you have a butterfly web site and another web site links to yours with the keyword “Life Cycle of Butterflies”, Google will determine that your web site is about butterflies. The more links, the higher ranking.

There are many ways to get back links. Here are some suggestions:

1. Linkback exchanges: With a linkback exchange you offer to link to someone else’s website if they agree to link to your website.

2. Use Press Releases: Another way is to write and submit a press release about your business. The press release should have a link to your website. When it gets published by news websites, this creates a back link online to your website and improves your search engine ranking. Here is a site that you can submit your press release to: http://www.free-press-release.com/

3. Writing articles: Another excellent way to get back links is to write articles about the topic your website covers. When you write the article, you should submit it to what are called article directories. These are websites where ezine publishers and website owners looking for content go to. You get a back link from the article directory, which is usually a highly valued website in the eyes of Google. You also get a back link from any websites that use your article. One of the largest directories is located at http://ezinearticles.com/

In my opinion, the simplest way to create backward links for your website is to use articles. If you write a single article, about 300 to 400 words and submit it to 10 article directories, you should have backward links for your web site within a short period of time, which is exactly what a real online business needs.